Why Advertise on the Radio?



Radio reaches 75% of consumers each day and 95% of all consumers each week.

Radio listening is consistent throughout the seasons, throughout the year. Month in and month out, your customers are listening to the radio.

Radio is the last medium to reach a person before they make a purchase. Most consumers have listened to the radio within an hour of making their largest purchase of the day.

Most people who are twelve years of age and older listen to the radio for 21-22 hours each week! Radio is a personal companion. Your commercial message talks one-to-one with your prospective customers.

With the variety of radio formats, you can target your best prospects according to age, geography, and even area-of-interest consumer groups.

To learn more about possibly incorporating Radio into your marketing plan, call 774-4561 and ask for Warren Maddock, or email Warren at wmaddock@portlandradiogroup.com





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